Listen to consumers. Although we solved some very challenging engineering problems, our failure was our preoccupied fascination with this technology. Born in Taiwan and educated in the U.S., he is a naturalized citizen of Canada.

By creating an account, you agree to our Privacy Policy. We’d pull people aside on campus when we saw them smoking cigarettes and ask what they loved or hated about it. Listen to consumers. He has developed consumer products for over 12 years. Ploom on Twitter: @ploom

We’re in the infancy of this renaissance. Following the writedown, Forbes no longer considers the cofounders to be billionaires.

Several lawsuits have been levied against Juul alleging the company lured kids with advertising and sweet flavorings like mango. Forbes estimates each cofounder is now worth $900 million.

These great new offerings in the tobacco space will seem antiquated in a few years, and that’s beautiful. Monsees is an alumnus of Whitfield School in St. Louis, Missouri.

The guys I worked with didn’t ride bikes — they put together children’s bikes all day with power tools while watching NASCAR and reruns of “MacGyver.” I realized during this experience that your working environment is sometimes more important than the tasks you want to perform.

James Monsees is an American businessman, and the co-founder (with Adam Bowen) and chief product officer of Juul Labs, an electronic cigarette company.

After I graduated from college, I thought it would be fun to work in a bike shop. For the past six months, I haven’t had a car and, in a way, it’s kind of freeing. So much more is coming, and we can expect new icons to emerge, new brands that have lasting meaning, and new experiences that preserve the wonder and elegance of smoking in entirely new ways. [1] After subsequent write-downs of the value of Juul, Forbes no longer considers Monsees a billionaire. Monsees earned a BA in Physics and Studio Art from Kenyon College, followed by an MS in Product Design from Stanford University.

At the time, we thought it would just be a thesis project, but ultimately, we received encouragement from professors and others to expand beyond that.

Monsees is an alumnus of Whitfield School in St. Louis, Missouri. All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. Made with great respect for entrepreneurs in Missoula, Montana. Please provide the email address you used to create for your account. There’s not much I would do differently. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Juul CEO Kevin Burns Steps Down, Suspends Advertising Amid Vaping Crisis, Congress Threatens Juul With Subpoena For Failure To Hand Over Documents, Juul CEO: 'Don't Vape' Or Use Nicotine If You Haven't Already, Juul Shells Out $3 Million As San Francisco Vaping Ban Battle Intensifies, Certain Juul Ingredients Could Inflame Airways, Study Suggests, Juul Funded High Schools, Recruited Social Media Influencers To Reach Youth, House Panel Charges, Ahead Of Congressional Hearing, Juul Crosses $1 Million In Quarterly Lobbying Payouts For The First Time, Cannabis Tech Company PAX Labs Raises $420 Million And Reaches Unicorn Status On 4/20, The World’s Youngest Billionaires In 2019: Meet The 71 Under Age 40, New Altria Deal Makes Juul Cofounders Billionaires, How We Can Confront The Good Versus Evil At The Heart Of Entrepreneurship, Don't Be Shocked If Big Tobacco Invests In Juul -- Its Founders Have Allowed It Before.

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